SFHYPERSONIC
MISSILES
2019 / THE ARRIVALMISSILES
Hypersonic Missiles
Urgent, widescreen and ready to escape.
AN AMERICAN INTRODUCTIONFROM THE TOON
TO THE STATES.
TO THE STATES.
London Stadium · 82,500 voices · one lad from North Shields
SAM
FENDER
Big guitars. Bigger heart. Stories from North Shields that sound right at home on an American highway.
PRESS PLAY ↓LONDON
STADIUM
2025
PHOTO: LONDON STADIUM SHOW · JUNE 2025STADIUM
2025
PEOPLE WATCHING ✦ SEVENTEEN GOING UNDER ✦ HYPERSONIC MISSILES ✦ HOWAY THE LADS ✦ PEOPLE WATCHING ✦
01 / YOUR WAY IN
START WITH
THESE FIVE.
Sam Fender writes about friends, families, quiet grief, class, love, and the place that made him.
Think saxophones at closing time, chiming guitars at full volume, and choruses built for fifty thousand voices. The details are Geordie. The feeling is universal.
02 / THREE RECORDS. NO FILLER.
THE STORY
SO FAR.
Three UK number-one albums. Start anywhere, then work backward until you know every word.
17GOING
UNDER
2021 / THE BREAKTHROUGHUNDER
Seventeen Going Under
A hometown record turned generational singalong.
PWPEOPLE
WATCHING
2025 / THE NEW CHAPTERWATCHING
People Watching
Warmer, richer stories of ordinary lives.
03 / EVERY STUDIO ALBUM
EVERY ALBUM.
EVERY SONG.
The complete standard studio-album run, in order. Tap an album to open its track list.
2019 · UK #1Hypersonic Missiles
13 tracks ＋
- Hypersonic Missiles
- The Borders
- White Privilege
- Dead Boys
- You’re Not the Only One
- Play God
- That Sound
- Saturday
- Will We Talk?
- Two People
- Call Me Lover
- Leave Fast
- Use (Live)
2021 · UK #1Seventeen Going Under
11 tracks ＋
- Seventeen Going Under
- Getting Started
- Aye
- Get You Down
- Long Way Off
- Spit of You
- Last to Make It Home
- The Leveller
- Mantra
- Paradigms
- The Dying Light
2025 · UK #1People Watching
11 tracks ＋
- People Watching
- Nostalgia’s Lie
- Chin Up
- Wild Long Lie
- Arm’s Length
- Crumbling Empire
- Little Bit Closer
- Rein Me In
- TV Dinner
- Something Heavy
- Remember My Name
2025 · DELUXE ADDITIONSPeople Watching — Deluxe
8 more ＋
- I’m Always on Stage
- Talk to You (feat. Elton John)
- Fortuna’s Wheel
- Rein Me In
- Me and the Dog
- Tyrants
- The Treadmill
- Empty Spaces
SOURCES: OFFICIAL STORE ↗ · OFFICIAL CHARTS ↗
04 / LIVE & LOUD
SAM IN
THE FRAME.
Recent moments and close-up live shots—selected so Sam’s face stays clearly in frame.
CHICAGO · AUGUST 1, 2026Lollapalooza surpriseOlivia brought Sam out for “Rein Me In”—their first performance together in America.
Read the moment ↗
ARCHIVE PHOTOS: WIKIMEDIA COMMONS · CC BY / CC BY-SA. CURRENT EDITORIAL IMAGES LINK TO COVERAGE.
05 / THE HONORS BOARD
WINNER.
THREE TIMES #1.
The records hit hard. The numbers followed. Here are the major wins and UK chart landmarks through 2026.
BRITs Critics’ Choice
Winner — the award now called Rising Star.
BRIT Award
British Alternative/Rock Act.
Ivor Novello
Best Song Musically and Lyrically — “Seventeen Going Under.”
BRIT Award
Alternative/Rock Act.
Mercury Prize
Album of the Year — People Watching.
BRIT Song of the Year
“Rein Me In” with Olivia Dean.
Ivor Novello
Songwriter of the Year.
First UK #1 single
“Rein Me In” with Olivia Dean.
VERIFIED WITH: OFFICIAL CHARTS ↗ · THE BRIT AWARDS ↗ · MERCURY PRIZE ↗
06 / NEWCASTLE 101
WHAT’S
THE TOON?
A football city. A river city. A loud-and-proud North East city. It runs through every Sam Fender song.
Howay
Come on. Let’s go. A one-word rallying cry.
Geordie
A person, voice or fierce spirit from Tyneside.
The Toon
Newcastle — and often its beloved football club.
AMERICAN-SIZED FEELINGS.
A GEORDIE ACCENT.
TELL AMERICA.
TURN IT UP.
Send one song to one mate. That’s how a pub singer from North Shields ends up filling stadiums.